An Empirical Investigation of the Corporate Culture-Financial Article

An Empirical Investigation of the Corporate Culture-Financial Performance Relationship in Multinational Corporations - Article Example Webster's Dictionary defines corporate culture as "the shared values, traditions, customers, philosophy, and policies of a corporation; also, the professional atmosphere that grows from this and affects behavior and performance." In essence, "corporate culture is the personality of your organization. It's the way your company does business and how it conducts itself. It's employees' beliefs and expectations of work." (Ceridian, 2005). Corporate culture and the cultural statements that it engenders then become the modus operandi for corporate members when the executives' voice and document the values of the corporation to provide models for how corporate members should behave (1000ventures). There are various numbers of definitions available regarding corporate culture. Various academic scholars and authors have defined it in different ways. Despite having differences in definitions many would agree on one thing that corporate culture can be referred to as a set of values, beliefs, and behavior patterns that form the core identity of the organization, and help shape the employees' behavior ( Rashid et al, 2003). According to Tichy et al ( 1982), corporate culture is a directive glue where the appropriate questions to ask concern the values and beliefs that are needed to support the corporate strategy, the subcultures that might also contribute to this goal and whether or not there should be an umbrella corporate culture as well. As an extension of the foregoing, another question is also on the role of the human resources department in shaping and molding the corporate culture. Corporate culture can also be interpreted as collective mental programming that binds the organization together through shared values, which ensure that employees are committed to their nominated responsibilities which can lead to achieving organizational goals together ( Hofstede, 1980). Much of what has been written on the definition of corporate culture proceeds by comparison of one type with another. Culture is by definition a varied and variable subject. There is no overall cultural norm in the world, nor any cultural "mean" or average that can be usefully applied. By comparison with the financial sections of corporate annual reports that allow average revenue, profitability, investment and so on to be calculated precisely (which is not necessarily the same as meaningfully), corporate culture requires a different tack (Hofstede, 1980). Having said that culture is defined by comparison, rather than any intrinsic and absolute qualities, corporate culture does display a difference in how it acquires shape and form. Within the corporate environment, culture is strongly influenced by the corporate leaders who are natural role models for other employees. The qualities of a leader in his opinion are forged by experience, trial and error, and practical application. The more a leader has been exposed to these aspects, the stronger the leadership becomes and the more influence the leader exerts on the corporate culture of the company concerned (Mintzberg, 1989).

IP Management - Strategies and Tactics in Managing IP Disputes Term Paper

IP Management - Strategies and Tactics in Managing IP Disputes - Term Paper Example order to understand the concept of Intellectual Property strategy it is essential to understand the concepts behind Intellectual Property and strategy and the combination of these both terms. The Intellectual Property strategy, according to different analysts, is the tactic and method used for the management of the Intellectual Property rights by focusing on different activities like licensing and filing. On the other hand, there is another school of thought according to which Intellectual Property strategy is like any other business strategy and the focus is on using the Intellectual Property rights for the management of the technology. These is also a perception that Intellectual Property strategies are only associated with the large multinationals organizations and small or not for profits companies have nothing to do with Intellectual property. This perception is not correct, the Intellectual Property and associated Intellectual Property strategy is important and relevant for the companies of any size (Kitching & Blackburn, 1998). INTELLECTUAL PROPERTY: In order to understand the different strategies and tactics associated with intellectual property, it is first important to know what is the meaning of intellectual property. Intellectual property is the term used to refer to the creation or formation of human mind like different inventions, symbols, artistic work, literary work, images, designs and other associated things. For all these creations of the human minds the creator is awarded with a set of exclusive rights associated for the innovation or discovery. These rights and laws are provided to the owners or creators of the intangible assets which cannot be recorded or documented otherwise (Merges, 1997). Intellectual Property can be further divided into two... The intention of this study is an intellectual property as the term used to refer to the creation or formation of human mind like different inventions, symbols, artistic work, literary work, images, designs and other associated things. For all these creations of the human minds the creator is awarded with a set of exclusive rights associated for the innovation or discovery. These rights and laws are provided to the owners or creators of the intangible assets which cannot be recorded or documented otherwise. Intellectual Property can be further divided into two categories: one is of the industrial property which consists of inventions, industrial designs, trademarks, etc. and other is copyright which consists of different type of artistic and literary work like poems, novels, films, drawings, musical work, photographs, paintings, sculptures, musical work, etc. Out of all these the types of Intellectual Property which are widely used and are most common are: trademarks, copyrights, pat ents, trade secrets, and industrial design rights. The term of Intellectual Property is relatively new, as it was started being used in the nineteenth century and become more common and popular in the twentieth century. The main aim or purpose behind the use of Intellectual Property is the protection and security of the innovation by the creator or innovator. Along with this the financial incentives associated with the Intellectual Property also encourage people to come up with new innovations in order to get Intellectual Property which in turn results in the development of the overall society and world.